Challenge — More than 50 percent of all art galleries are loss-making! Digitization also poses additional challenges for brick-and-mortar retail, especially for exclusive niche brands. A fixed, own showroom/shop hardly pays off.
Objective — To establish a showroom/Viennese salon where customers and cooperation partners can be received regularly.
Accomplishment — Setting up a multifunctional space of around 40 m2 in which people can work and receive guests by prior appointment, where high-quality art and extraordinary design can be presented and sold in a semi-private atmosphere.
Impact — Unique space that conceptually extends and provides inspiration beyond an impersonal gallery space or a traditional business. Very cost-efficient option to be able to offer customers a haptic experience of art and design despite the lack of a fixed sales room, also in the context of regular exhibition openings.
