DESIGN EXHIBITIONS IN MILAN, BARCELONA AND MARIBOR

Challenge — Despite the great history of Austrian design (Wiener Werkstätte) and a dynamic, young generation of designers, Austria, as a design nation, is not positioned internationally enough compared to countries like Italy, Holland and Germany.

Objective — To position Austria more internationally as an innovative design nation and to network Austrian designers with customers and the media across borders.

Accomplishment — Development of exceptional exhibition formats for Austrian design during major events and trade fairs such as the Salon del Mobile furnishing accessories exhibition and the Triennale Design Museum in Milan.

Impact — Clear enhancement of Austria’s profile as a design nation, strong PR effect for Austrian designers and perfect occasions for customer acquisition.